fairvalue.pk

Privacy Policy

Last updated: March 2026

1. Introduction

fairvalue.pk ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Platform. By using fairvalue.pk, you consent to the practices described in this policy.

We understand that privacy is a matter of trust. As a platform that does not require user registration, we collect minimal personal data and only what is necessary to provide our services.

2. Information We Collect

Information you provide directly:

  • Ad posting information: When you post an ad, we collect the title, description, price, category, location, images, WhatsApp number, and optional seller name you provide.
  • Report information: If you report an ad, we collect the reason for the report and any optional contact information you provide.

Information collected automatically:

  • Usage data: We collect anonymous usage data such as pages viewed, ads clicked, search queries, and time spent on the Platform.
  • Device information: We may collect basic device information such as browser type, operating system, and screen resolution for optimization purposes.
  • IP address: We collect IP addresses for security purposes, including fraud prevention and abuse detection.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To display your advertisements on the Platform and make them searchable by potential buyers.
  • To moderate content using AI-powered systems to ensure compliance with our policies and Pakistani law.
  • To improve and optimize the Platform's performance, features, and user experience.
  • To detect and prevent fraud, abuse, and violations of our Terms of Service.
  • To respond to reports and resolve disputes.
  • To generate anonymous, aggregated analytics about Platform usage.

4. Information Sharing

We do not sell, rent, or trade your personal information to third parties. Your information may be shared in the following limited circumstances:

  • Public ad information: Your ad title, description, price, location, images, and WhatsApp number are publicly visible on the Platform. This is necessary for the marketplace to function.
  • Service providers: We may share information with trusted service providers who assist us in operating the Platform (e.g., cloud hosting, image storage), subject to confidentiality obligations.
  • Legal requirements: We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, safety, or the safety of others.

5. Data Storage and Security

Your data is stored on secure servers with industry-standard encryption and access controls. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

Ad data is retained for the duration the ad is active on the Platform, plus an additional 90 days after the ad expires or is deleted for administrative and legal purposes. Anonymous usage analytics may be retained indefinitely. You may delete your ad at any time using your secret management link.

7. Cookies

fairvalue.pk uses minimal cookies necessary for the Platform to function properly. These include session cookies for admin users and preference cookies for site settings. We do not use third-party advertising cookies or tracking cookies. You can control cookie settings through your browser preferences.

8. Your Rights

You have the following rights regarding your personal information:

  • Access: You can view your ad information at any time through your secret management link.
  • Correction: You can edit your ad information using your secret management link.
  • Deletion: You can delete your ad and associated data using your secret management link.
  • Complaints: If you have concerns about how we handle your data, you may contact us or file a complaint with the relevant data protection authority in Pakistan.

9. Children's Privacy

fairvalue.pk is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of the Platform after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at [email protected] or visit our Contact Us page.